BENEFITS OF THE LOGO
Enhances your sales/marketing strategy
Increases consumers’ try-outs
Significantly stimulates volume sales
Reinforce your relationship with consumers
Highlights new products available in stores
Reinforces sales pitches among distributors
Optimises differentiation from competitors in the aisles
Reward industries’ product innovation programs
BENEFITS FOR CONSUMERS
BENEFITS FOR RETAILERS
Trust
83%
Awareness
87%
Reinforced brand image
80%
Purchase intention
68%
Logo perceived as a reference
80%
Figures based on online surveys conducted by IRI, Italy, September 2015.
Trust
68%
Awareness
88%
Reinforced brand image
77%
Sales booster
86%
Distribution incline to reference the product
69%
Figures based on online surveys conducted by Nielsen, France, 2011-2014.
A POWERFUL LOGO
PROVEN IMPACT ON SALES
Food & Beverages
25,6%
Personal
10,6%
Home
36,5%
Average increase - France
25,5%
Average increase - Worldwide
15%
(*) Management information – average observation in France on winning products during the use of the POY logo.