TURNING CONSUMER TRUST
INTO COMMERCE GROWTH

The world largest consumer-voted award for products, brands and retailers.
Trusted by 4.5 billion consumers across 40+ countries, empowering innovation and consumer choice worldwide

Up to 4 logos, 4 symbols of trust

While our system includes four distinct symbols of trust, their activation varies by country.
Brands and retailers are free to choose whether or not to take part in our competition, those who do so voluntarily submit their products to your opinions. We are a marketing tool shaped by consumers, designed to guide them toward products and brands that commit to being evaluated by you. A marketing tool that is useful for all stakeholders, transparent, and objective.

PRODUCT OF THE YEAR

It showcases the innovation behind a brand’s product, one that is relevant, useful, and responsible.

BRAND OF THE YEAR

It showcases the brand’s efforts in innovation, customer-centric initiatives, responsibility, and its commitment to the Sustainable Development Goals.

PRIVATE LABEL PRODUCT OF THE YEAR

It showcases the innovation or newness of a product introduced by a retailer, one that is relevant, useful, and responsible.

RETAIL BRAND OF THE YEAR

It showcases the retailer’s efforts in innovation, customer-centric initiatives, responsibility, and its commitment to the Sustainable Development Goals.

Why Voted Product of the Year ?

WORLDWIDE REACH

Present in up to 40 countries across 5 continents

CONSUMER TRUST

Awards based on the vote of thousands of real consumers

INNOVATION RECOGNITION

Promoting rewarding innovation and trust is at the heart of voted product of the year’s mission

“Empowering Consumers, Elevating Brands. We believe in the power of informed choices. Every purchase we make is a vote, an endorsement of quality, service and trust. Consumers are not just passive buyers; they are decision-makers shaping the future of brands and products. Our mission is clear: to amplify consumers’ voices by ensuring that brands continuosly offer them more and better and that their voices truly have an impact.”

  • Philippe Gelder
    President & CEO, voted Product of the Year Worldwide

Key numbers

AWARD CATEGORIES
CONTINENTS
COUNTRIES
BILLION CONSUMERS

Winners

From supermarkets in Paris to malls in Chile, our logos guides consumers worldwide